"Today, USAA is announcing that it will more than double the number of people who are eligible to sign up for auto, home and other insurance policies with the company.
Normally, this would be a non-event. After all, the idea that any property and casualty insurer would have a restricted membership seems odd. Wouldn't it want to take as many low-risk customers and as few high-risk ones as it could get?
But USAA has always been an exclusive club. When it was set up in 1922, only officers were eligible. In 1996, the company began including enlisted men and women.
Now, USAA has opened its membership to all living service men and women who were honorably discharged. The number of people eligible will jump from 25 million to 60 million. (The company currently has 7.2 members.)"